Digital Marketing Specialist
Company: BenQ North America
Location: Orange
Posted on: February 19, 2021
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Job Description:
Join the BenQ Team! It's an exciting time to work at BenQ! BenQ
North America is a growing company, focused in both the consumer
electronics and professional AV markets. We are looking for talent
who has the passion and drive to succeed in the highly competitive
display industry, while delivering on the promise of Bringing
Enjoyment n' Quality to the lives of our loyal customers.We are
hiring a Digital Marketing Specialist to develop and manage the
digital and social marketing initiatives for BenQ's Consumer
Projector Line of Business in North America. This position reports
to the Director of the Consumer Projector Line of Business and
supports Product Managers with product launches and promotions.
This individual will play a critical role in aligning BenQ's key
business initiatives with our online brand identity in each market
segment while strengthening our relationships with our customers.
Duties & Responsibilities:* Drive brand awareness, brand
storytelling, and customer engagement through successful
construction/implementation/execution of digital campaigns*
Facilitate the new product launch process by working closely with
the Line of Business Director & Product Managers in the
planning/development of go-to-market campaigns and applying digital
marketing skills and tools to maximizing the impact and the return
on investment from them* Develop dynamic content that
differentiates our products in the market and turns value
propositions into effective communications. Content includes
product descriptions, datasheets, case studies, videos, graphics,
landing pages, email templates, infographics, white papers, blog
articles, etc.* Manage, track, and grow the YouTube and other
social channels to enlarge customer engagement* Leverage all
possible digital touch points to systematically provide Product
Managers end user insights* Evaluate new social media and
technology opportunities across the digital marketing space and
collaborate with other marketing teams in other business units on
actionable insights for new online marketing programs and
initiativesRequired Experience, Knowledge, Skills, and Abilities: *
Minimum of 2 years of proven experience in a relevant digital or
product marketing discipline * Console gaming or home projector
experience a plus * Full knowledge in advertising via Facebook,
Instagram, YouTube and other social platforms* HubSpot experience
in creating emails, landing pages, and drip campaign process flows
* Excellent business software and marketing skills (MS Excel,
PowerPoint, SEMrush, Google Console, Google Analytics)* Excellent
written communication and storytelling skills with ability to
simplify complex messages * Content Management System experience -
Adobe Experience Manager a plus * Competent in SEO/SEM with strong
analytical skills * Basic graphic design skills to demonstrate in
the development of marketing collateral (Illustrator, Photoshop)*
Superior communication skills, with ability to present ideas to
various levels of an organization to explain and gain support for
initiatives* Able to persuade and influence without direct
authority* Demonstrated success launching new products to market *
Must be flexible, innovative, highly motivated, results driven,
detail-oriented, and able to work with minimal supervision to
achieve stated goals* Excellent time management and organizational
skills; able to manage and meet deadlinesEducation: Bachelor's
degree required: Business, Marketing and Communications, or related
field preferredCompensation:Based on experience; we offer a very
competitive base salary plus bonusPosition Type:* Full Time* Office
Based* 15% TravelAbout BenQ America Corp. The BenQ digital
lifestyle brand stands for "Bringing Enjoyment 'N' Quality to
Life," fusing lifestyle with technology, enjoyment with
productivity, and aesthetic design with purpose-built engineering.
It is this mantra that has made BenQ the #1-selling projector brand
powered by TI DLP-- technology in The Americas. BenQ is a leading
provider of competitive eSports Monitors and gear, LCD gaming,
entertainment, photography, and business monitors and award-winning
home theater projectors.--We also offer an extensive line of visual
display and presentation solutions including laser and 4K
projectors, interactive flat panels and other large-format displays
for education, corporate and enterprise environments. More
information is available at www.BenQ.com.
Keywords: BenQ North America, Orange , Digital Marketing Specialist, Advertising , Orange, California
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