Digital Marketing Specialist

Company: BenQ North America
Location: Orange
Posted on: February 19, 2021

Job Description:

Join the BenQ Team! It's an exciting time to work at BenQ! BenQ North America is a growing company, focused in both the consumer electronics and professional AV markets. We are looking for talent who has the passion and drive to succeed in the highly competitive display industry, while delivering on the promise of Bringing Enjoyment n' Quality to the lives of our loyal customers.We are hiring a Digital Marketing Specialist to develop and manage the digital and social marketing initiatives for BenQ's Consumer Projector Line of Business in North America. This position reports to the Director of the Consumer Projector Line of Business and supports Product Managers with product launches and promotions. This individual will play a critical role in aligning BenQ's key business initiatives with our online brand identity in each market segment while strengthening our relationships with our customers. Duties & Responsibilities:* Drive brand awareness, brand storytelling, and customer engagement through successful construction/implementation/execution of digital campaigns* Facilitate the new product launch process by working closely with the Line of Business Director & Product Managers in the planning/development of go-to-market campaigns and applying digital marketing skills and tools to maximizing the impact and the return on investment from them* Develop dynamic content that differentiates our products in the market and turns value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, blog articles, etc.* Manage, track, and grow the YouTube and other social channels to enlarge customer engagement* Leverage all possible digital touch points to systematically provide Product Managers end user insights* Evaluate new social media and technology opportunities across the digital marketing space and collaborate with other marketing teams in other business units on actionable insights for new online marketing programs and initiativesRequired Experience, Knowledge, Skills, and Abilities: * Minimum of 2 years of proven experience in a relevant digital or product marketing discipline * Console gaming or home projector experience a plus * Full knowledge in advertising via Facebook, Instagram, YouTube and other social platforms* HubSpot experience in creating emails, landing pages, and drip campaign process flows * Excellent business software and marketing skills (MS Excel, PowerPoint, SEMrush, Google Console, Google Analytics)* Excellent written communication and storytelling skills with ability to simplify complex messages * Content Management System experience - Adobe Experience Manager a plus * Competent in SEO/SEM with strong analytical skills * Basic graphic design skills to demonstrate in the development of marketing collateral (Illustrator, Photoshop)* Superior communication skills, with ability to present ideas to various levels of an organization to explain and gain support for initiatives* Able to persuade and influence without direct authority* Demonstrated success launching new products to market * Must be flexible, innovative, highly motivated, results driven, detail-oriented, and able to work with minimal supervision to achieve stated goals* Excellent time management and organizational skills; able to manage and meet deadlinesEducation: Bachelor's degree required: Business, Marketing and Communications, or related field preferredCompensation:Based on experience; we offer a very competitive base salary plus bonusPosition Type:* Full Time* Office Based* 15% TravelAbout BenQ America Corp. The BenQ digital lifestyle brand stands for "Bringing Enjoyment 'N' Quality to Life," fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the #1-selling projector brand powered by TI DLP-- technology in The Americas. BenQ is a leading provider of competitive eSports Monitors and gear, LCD gaming, entertainment, photography, and business monitors and award-winning home theater projectors.--We also offer an extensive line of visual display and presentation solutions including laser and 4K projectors, interactive flat panels and other large-format displays for education, corporate and enterprise environments. More information is available at www.BenQ.com.

Keywords: BenQ North America, Orange , Digital Marketing Specialist, Advertising , Orange, California