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Director of Product Marketing - Up to $225k Salary

Company: Accelere
Location: Orange
Posted on: February 20, 2021

Job Description:

We are empowering healthcare providers with new capabilities to acquire and interpret ultrasound exams using A.I.We're working with the Bill & Melinda Gates Foundation, to enable lung screening for pneumonia among young children, as well as for patients with COVID-19.About UsWe were founded in 2013 on a simple but powerful concept: what if we could use technology to emulate the expertise of highly trained medical experts and put that ability into the hands of every care provider?Our vision is to move specialty diagnostics and decision making to the point of care for every patient exam. We are developing an AI software that empowers healthcare providers with new capabilities to acquire and interpret ultrasound exams. About this Role?We are looking for a strong Product Marketing Director to help drive our go-to-market efforts for our AI-guided ultrasound offering as we expand across multiple in-patient and outpatient healthcare segments.--You will report into the Head of Marketing (VP Level) and play a pivotal role in understanding the needs of our customers to inform our strategies and commercial narratives across market segments.--You will lead go-to-market planning for new segment and product launches, develop relevant product messaging, create sales materials and enablement tools, and work closely with our customer-facing teams. Your efforts will increase our market opportunity, accelerate our sales cycles and ensure that the voice and needs of the customer are brought back to the marketing and product teams to inform our product and service development activities. We are a small team in a quickly growing healthcare organization and you will have an opportunity to create immediate and lasting impact. You will partner closely with product, clinical and sales teams to refine our narrative into compelling, insightful content that will be the foundation for all our customer outreach activities. Responsibilities* Lead go-to market planning for new market segment and drive product launches* Develop relevant messaging, content and materials/events to promote our products to key audiences (print, digital, video)* Develop training materials and sales enablement resources for field team* Cultivate a deep understanding of customer needs, market environment and competitive dynamics to inform marketing strategies, product / service development and cross-functional activities.* Partner with sales and medical colleagues to engage clinicians in speaking and educational activities (e.g., symposia, congress activities)* Bring voice of the customer into the organizationQualifications* 8+ years of product marketing experience in the medical device/imaging space* Experience developing Go-to-Market plans,launching multiple products as well as managing products through scaling -- developing diverse materials/tools to drive sales* Exceptional strategic instincts and strong analytical abilities* Excellent oral, written and visual communication skills* Sound business judgement and problem framing* Enthusiastic collaborator who is able to effectively work cross-functionally with many different stakeholders including sales and clinical/medical* Demonstrated self-starter with ability to balance and execute multiple projects concurrently* Desire and ability to succeed in a fast-paced and entrepreneurial environment* BA/BS required, MBA a plusShare our passion* Seeing the work you do serve a great purpose is one of the main things that make us tick.* Join a fast-paced and innovative company that is transforming healthcare through the introduction of AI-guided ultrasound* Become a core member of a tight-knit, talented and hardworking B2B marketing team as it partners with cross-functional colleagues to propel our company forward towards scaling* Meet the challenge of building our strategy to grow our business across new market segments both in and outside the hospital for an early-stage company with bold and broad ambitions.

Keywords: Accelere, Orange , Director of Product Marketing - Up to $225k Salary, Advertising , Orange, California

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