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Chief Marketing Officer

Company: Privy---
Location: Orange
Posted on: March 26, 2020

Job Description:

We are Privy, the maker of Finess--, a novel, clinically proven solution for management of female stress urinary incontinence, cleared by FDA for over-the-counter (OTC) sale. Finess is sold in our own--e-commerce store. We are in late-stage planning with a major US retailer for a national launch of Finess in late 2020. Thus the company is preparing for significant scaling of its commercialization activities.------The company has to date been led by its founders.--We would like to bring aboard an individual who can take the lead of the commercialization efforts, and eventually more.----Key priorities for this executive in 2020 and 2021 will include:Working with the founders on a new capital raise to support the commercialization expansionPreparation for and execution of the launch of Finess on retail shelves across the US.----Building a team that will support the scaling of the commercializationUpdating of the branding, including establishment of an overarching new brand for the companyIdentifying the ideal individuals to partner with the company as spokespersons/ambassadors for the brandSelecting a new public relations agency to develop and implement a program to drive organic growth of the brandEstablishing the longer term (2-5 year) growth plan for the company, including new product development.--Who is the ideal person for this challenge?They have a particular passion for women's health and wellness issues. Our consumers are all women, predominantly age 30-50. Many of them are fitness conscious, and love Finess because it has enabled them to resume an exercise routine they had stopped doing because of their bladder leaks. The person in this position will be very consumer-facing and thus must be relatable to our customers. They have a solid background direct-to-consumer CPG.----And, because of the new engagement with a major US retail chain, it's preferable though not required that they have experience dealing with the bricks-and-mortar retail channel. Regardless, they will have references who rave about her past work.They are excited by the notion of pioneering a new product category that will be disruptive to a couple really large and entrenched incumbents who know such disruption is inevitableThey want the opportunity to 'make their mark' in the space and be rewarded accordingly for their success--They have a high tolerance for uncertainty and are adept at managing risks.----The company to date has been funded by a very supportive group of angel investors. A new capital raise is currently underway to support the national retail launch. We are fortunate that the institutional investor community has recently come to recognize the potential in "femtech".--The person taking this position will be expected to take over leadership of these fundraising efforts alongside the founder.--The right candidate can agree to take on the role with equity-only compensation until the fundraising currently underway is completed. Once the raise is closed, they will be amenable to a modest cash/high equity compensation structure.

Keywords: Privy---, Orange , Chief Marketing Officer, Executive , Orange, California

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