Manager, Community Marketing

Company: Essex Property Trust, Inc.
Location: Orange
Posted on: May 23, 2023

Job Description:

City
IrvineState
CaliforniaJob Location
Irvine Regional Office (Derian)

POSITION SUMMARY

The Manager, Community Marketing oversees regional marketing programs and is responsible for their successful implementation and hindsight analysis. This position will focus on initiatives that drive traffic, leases, retention, and customer engagement at new developments, redevelopments, stabilized assets. This person will be the main interface with the property operations teams of their assigned region(s).

RESPONSIBILITIES

Essential job functions include the following:

• Serve as "subject matter expert" of an assigned portfolio's communities and submarkets (Southern California).
• Review weekly traffic, exposure, and occupancy reports to proactively identify where help is needed for communities and regions to achieve performance goals.
• Execute community and regional marketing tactics and campaigns including special promotions via marketing on websites, email campaigns, ILS strategy and positioning, etc.
• Ensure marketing tactics are optimized and incremental marketing support is added when needed.
• Support asset positioning, naming and messaging including physical signage, property website, and email marketing.
  
  
  • Project-manage marketing deliverables for all acquisitions and dispositions within assigned portfolio.
  • Ensure lease-up targets are met on time and on budget. Work with and manage vendors including signage providers, graphic designers and social media planners as needed.
  • Shop competitors and conduct analysis to determine key points of difference and areas of opportunity.
  • Tour communities and make recommendations to improve onsite branding, accuracy of maps and site plans, increase ease of self-guided touring and lead conversion to improve the overall touring and leasing experience.
  • Oversee onsite use of marketing resources, including graphics, signage and collateral, and brand standards.
    
    
    • Contribute to centralized reporting of community visits, observations and other relevant community information.
    • Develop and execute asset collection signage across the portfolio and enhance self-guided touring process.
    • Provide regional perspective to larger cross-functional marketing team.
    • Other duties and special projects as assigned by supervisor.
      
      QUALIFICATIONS
      
      
      • Education: Bachelor's Degree in Business Administration, Marketing or Communications
      • Master's degree and multi-family experience a plus
      • Experience: 5-8+ years of relevant corporate experience
        
        SKILLS:
        
        
        • Excellent verbal and written communication skills
        • Orientation and commitment to exceptional customer service
        • Strong attention to detail and follow-through
        • Outstanding organization and time management skills
          
          
          • Proven ability to manage multiple projects and work well under time and other constraints
          • Ability to seamless pivot as an independent contributor and people-manager
          • Strong analytical and decision-making skills
          • Outstanding presentation, written and verbal communications skills
          • Team player and collaborator, with a belief in the importance of transparency and information sharing
            
            
            • Strong can-do attitude and the ability to pivot as needed
            • Takes ownership and initiative to drive projects through to completion
            • Professional demeanor, positive approach, sense of humor
            • Expertise in Microsoft Office Suite: Word, Excel, PowerPoint
              
              Our associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our Sunday property operations office closures, 10 paid holidays, and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%.
              
              Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.
              The salary range for this position is $85,000.00 - $128,000.00 per year. New hires generally start between $85,000.00 - $107,000.00 per year. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs.
              
              This role is also eligible to participate in Essex's discretionary Annual Bonus program that is commensurate with the level of the position.

Keywords: Essex Property Trust, Inc., Orange , Manager, Community Marketing, Executive , Orange, California