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Senior Marketing Director

Company: WESTERN DENTAL SERVICES
Location: Orange
Posted on: July 14, 2019

Job Description:

Requisition Number 19-0598 Title Senior Marketing Director City Orange State CA Zip Code 92868 DescriptionWestern Dental is growing! As our company grows, we are looking for the right person to join our Marketing team.

Join a fast-paced creative team that is responsible for driving new and repeat patients for over 300 of our retail offices through mass media advertising campaigns, direct mail and regional marketing efforts. The ideal candidate is strategic, analytic and

shows attention to detail. Ability to collaborate on a team is a must!

Responsibilities:


  • Oversee the television execution of our brand strategy including ad development, versioning, tracking, and media planning; Oversee 2 agencies (brand and media) including budget and approvals. Work with legal groups to push new offers and concepts while

    meeting all health and legal guidelines
  • Oversee brand budget by line team, staying on budget monthly, forecasting booking volume accurately and summarizing invoices for payment
  • Oversee brand management of our Texas Brident brand including tracking, budgeting, making appropriate marketing recommendations, tracking competitive activity and working closely with multi-functional team to meet geographic objectives
  • Oversee direct mail efforts against new patient acquisition, recall and managed care utilization including creative recommendations, tracking and ROI
  • Provide marketing tracking and analysis as needed to support the CMO, brand presentations, board meetings and ad hoc analysis
  • Identify offices across the company footprint in need of extra marketing efforts and recommend high ROI tactics to help bring them to acceptable growth levels
  • Oversee regional marketing coordinators and assist community coordinators in their efforts to build community level partnerships and drive new patients into our local offices
  • Work with the Call Center and BI to organize and pull data in a way that will enable quick and informed decision making
  • Work closely with multifunctional operations and dental services team to support company initiatives for patient growth, recall, treatment acceptance, orthodontics, new product and services introductions and new offices
  • Works with BI to create monthly reports including brand funnel, create ad hoc reports for decision making and develop slides for CEO and board presentations
  • Oversee the execution of acquisition integrations for marketing
  • Oversee PR strategy and execution
  • Other duties as assigned by Management

    Objectives:


    • Grow same office patient counts through new patient acquisition and retention initiatives
    • Drive proforma growth of new offices
    • Grow Texas market share
    • Optimize television and media plan executions based on cost per booking
    • Drive new patient growth at an optimal ROI

      RequirementsRequired:


      • 8 + years marketing experience and analysis including agency oversight and media planning for television
      • Strong analytic skills including excel and database management
      • Strong written and verbal communications skills including PPT
      • Strong project management skills
      • 3+ years managing professionals
      • 3+ years working on multifunctional teams
      • High energy and a positive attitude. Must excel in a high paced environment
      • Great people skills is a must!

Keywords: WESTERN DENTAL SERVICES, Orange , Senior Marketing Director, Executive , Orange, California

Click here to apply!

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