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Director of Marketing And Admissions

Company: Sunshine Behavioral Health
Location: Orange
Posted on: July 14, 2019

Job Description:

POSITION OVERVIEW Well established company, creating a new marketing division, is seeking a Director of Marketing for our Southern California Corporate office. This role will lead the marketing team in the creative and strategic development of multifaceted marketing campaigns including SEO, PPC, Social Media, Television, Radio, Print, etc. This leader will get to be on the forefront of digital and content marketing innovation, working closely with a talented, creative team as well as exciting, forward-thinking initiatives. Primary duties include: Development of marketing efforts including: search marketing, media buying, sponsorships, pay per click campaigns, social media marketing, etc. Project management, workflow, and delegation which include building timelines, action plans, and processes to help the team work more efficiently. Development of clear goals for each project, coupled with post-project quantitative analysis to determine success. Ability to build team in a new division with the stability of an established organization Working with all departments for successful execution and implementation. Strategize and manage facilitation of new content production for website, articles, PR and social media efforts. Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion. Collaborate with and manage third-party agencies, execute advertising materials in various forms of digital/social, TV, media, PR and alternative marketing channels. Company online reputation tracking and management. Ability to analyze campaigns for effectiveness and have ability to make changes quickly to improve performance and deliver a strong return on investment Manage the day-to-day business operations, including: Execution of marketing programs, advertising, consumer promotions, Print, Direct, Video/Radio and Business analysis. Other duties as assigned. Requirements: Management experience in a marketing office or department 5+ years marketing experience in both digital and traditional media Working knowledge of WordPress, Customer Relationship Management tools, and email marketing software Strong background and understanding of Analytics and Conversion Tracking Extensive experience in developing, maintaining and delivering on marketing strategies to meet company objectives. Proven track record of establishing and scaling an effective integrated marketing function. A strong understanding of customer and market dynamics and requirements Exceptional communication and presentation skills across multiple departments and external parties. Comfortable overseeing multiple proposals at once in a deadline-driven environment Flexible, energetic and willing to travel. Entrepreneurial, self-starter with hands-on approach. Ability to work in a collaborative and fast-paced team environment. International Marketing experiences a big plus.

Keywords: Sunshine Behavioral Health, Orange , Director of Marketing And Admissions, Executive , Orange, California

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