Director of Marketing And Admissions
Company: Sunshine Behavioral Health
Posted on: July 14, 2019
POSITION OVERVIEW Well established company, creating a new
marketing division, is seeking a Director of Marketing for our
Southern California Corporate office. This role will lead the
marketing team in the creative and strategic development of
multifaceted marketing campaigns including SEO, PPC, Social Media,
Television, Radio, Print, etc. This leader will get to be on the
forefront of digital and content marketing innovation, working
closely with a talented, creative team as well as exciting,
forward-thinking initiatives. Primary duties include: Development
of marketing efforts including: search marketing, media buying,
sponsorships, pay per click campaigns, social media marketing, etc.
Project management, workflow, and delegation which include building
timelines, action plans, and processes to help the team work more
efficiently. Development of clear goals for each project, coupled
with post-project quantitative analysis to determine success.
Ability to build team in a new division with the stability of an
established organization Working with all departments for
successful execution and implementation. Strategize and manage
facilitation of new content production for website, articles, PR
and social media efforts. Develop and implement effective SEO and
SEM strategies that drive traffic and bolster conversion.
Collaborate with and manage third-party agencies, execute
advertising materials in various forms of digital/social, TV,
media, PR and alternative marketing channels. Company online
reputation tracking and management. Ability to analyze campaigns
for effectiveness and have ability to make changes quickly to
improve performance and deliver a strong return on investment
Manage the day-to-day business operations, including: Execution of
marketing programs, advertising, consumer promotions, Print,
Direct, Video/Radio and Business analysis. Other duties as
assigned. Requirements: Management experience in a marketing office
or department 5+ years marketing experience in both digital and
traditional media Working knowledge of WordPress, Customer
Relationship Management tools, and email marketing software Strong
background and understanding of Analytics and Conversion Tracking
Extensive experience in developing, maintaining and delivering on
marketing strategies to meet company objectives. Proven track
record of establishing and scaling an effective integrated
marketing function. A strong understanding of customer and market
dynamics and requirements Exceptional communication and
presentation skills across multiple departments and external
parties. Comfortable overseeing multiple proposals at once in a
deadline-driven environment Flexible, energetic and willing to
travel. Entrepreneurial, self-starter with hands-on approach.
Ability to work in a collaborative and fast-paced team environment.
International Marketing experiences a big plus.
Keywords: Sunshine Behavioral Health, Orange , Director of Marketing And Admissions, Executive , Orange, California
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