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Ecommerce Marketing Manager

Company: 80 Percent Arms, Inc.
Location: Orange
Posted on: October 11, 2019

Job Description:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Ecommerce Marketing Manager to develop, implement, track and optimize our digital marketing campaigns and strategies across all digital channels. Our ideal candidate is a creative marketing professional who can develop new marketing strategies and engaging content to attract and retain customers. 80 Percent Arms Inc. is a leading high volume manufacturer of innovative firearms components and gunsmithing tools headquartered in Garden Grove, CA. The company owns and operates a portfolio of brands within the firearms industry. Over the past 6 years, the company has grown at a rate that could secure a position in the upper half of the Inc. 500 list of fastest growing companies in America. The company operates a state of the art machine shop which runs 24 hours a day. RESPONSIBILITIES --- Manage of a portfolio of eCommerce stores through a combination of hands-on efforts and through use of digital marketing agencies. --- Drive demand by evaluating, proposing, planning and executing all digital marketing campaigns, including SEO/SEM, email, social media, and content to build brand awareness, customer engagement and customer retention --- Continuously test, measure and optimize all digital marketing channels (including websites, email marketing campaigns, organic search, keywords, social media, etc) --- Oversee agencies managing paid search, social media marketing, affiliate marketing, remarketing, etc. --- Manage and optimize a portfolio of E-commerce websites --- Lead on all marketing tasks such as product merchandising, email marketing, collateral development, customer satisfaction analysis, sales programs, product development, promotional materials, product packaging. --- Oversee and participate in content creation for SEO purposes --- Work with agency to prepare and send weekly newsletter emails --- Continually improve conversion rates --- Oversee the launch of new eCommerce stores as the company launches new brands --- Continuously identify ways to improve websites and acquire new customers --- Report directly to the company's president --- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns --- Design, build and maintain our social media presence --- Design content marketing strategies and set short-term goals --- Undertake content marketing initiatives to achieve business targets REQUIREMENTS --- BS/MS degree in marketing, business, IT, economics or a related field strongly preferred. --- 5 years experience in eCommerce - preferably in-house at a brand/consumer product company --- Good understanding of SEO strategy and implementation --- Advanced knowledge of Google Analytics and other web metrics --- Expert knowledge of conversion rate optimization best practices --- Experience working with e-commerce platforms such as Shopify, BigCommerce, Volusion, etc. --- Advanced Excel skills BENEFITS --- Paid relocation package for qualified candidates willing to relocate to Orange County, CA. --- Highly competitive compensation --- Health insurance, dental, vision, life insurance, 401k --- Paid time off (holidays, vacation, and sick) --- Training & Development

Keywords: 80 Percent Arms, Inc., Orange , Ecommerce Marketing Manager, Executive , Orange, California

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