Senior Product Manager

Company: Beckman Coulter Inc.
Location: Brea, CA
Posted on: June 29, 2021

Job Description:

Job Duties:

Drive ownership of an array of products within the global product roadmap, for Beckman Coulter. Conduct financial and competitive analysis, development and creation of new service product offerings and strategies within the product series. Create the requirements for these service products. Develop and create the service product pricing, marketing collateral, and product launch materials. Responsible for launching service products to the sales and services organization. Monitor and recommend changes to the service product initiatives. Customer and market segmentation and VOC activities to discover customer needs and align with value propositions. Execute strategies that are breakthrough and that create clear competitive differentiators that elevate the customer experience and retention. Drive Product Life Cycle Management for the Service offerings of current and ongoing service contracts, across all Beckman Coulter (Dx) service instrumentation, which includes current and aging instrument contracts, specifically identifying strategic ways to expand contract profitability. Create and drive the execution of Service strategies for growth by using the voice of customer and financial modelling. Propose new value added service offerings and modifications to existing services and service contracts that will be sold both locally and globally (regionally) to increase revenue and company profitability. Define and guide the implementation of growth and pricing strategies by working with the service and marketing product teams, in addition to the regional pricing managers to define product, pricing and placement (regionally) based on the analysis created for targeted geographys and country profitability. Partner and leverage Marketing resources on outbound activities by working with marketing teams to develop product launch materials and other sales collateral. Drive and expand service capabilities and generate additional profitability. Work across the organization with marketing, sales and the business units to create service products and positioning that complements the overall business. Identify local best practices and leverage those across the Regions by focusing on North America and then expanding globally to regions that include emerging markets like Europe and Asia Pacific. Work with local service and marketing teams within the specific regions to ensure that the product and product offerings developed meet regional needs. Utilize kaizen to create and continuously improve processes focused on the implementation. Up to 25% travel required.

Education and Experience Requirements:

Bachelor's degree in business, business management, engineering, science or related field (willing to accept foreign education equivalent) and three (3) years of experience in job or in operational excellence, product development, strategy and marketing.

Experience must include: Creating global marketing strategy and value proposition for products and/or services; Support the creation of new product or service offerings by working with business units to perform forecasting, financial analysis, competitive intelligence and data analytics; Operational excellence, driving cost reduction in collaboration with Engineering, Process Development, and Supply Chain globally; Collaborating with strategic marketing organization to develop highly effective commercialization strategies based on the robust development of market segmentation.

Please send resume to address below or e-mail becimmigration@beckman.com and reference job title.

Keywords: Beckman Coulter Inc. , Orange , Senior Product Manager, Sales / Marketing / Pr , Brea, CA , California