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Senior Director, Product Marketing

Company: Platform.sh
Location: Orange
Posted on: September 12, 2020

Job Description:

Platform.sh is the end-to-end web platform for agile teams. We enable organizations to focus on what matters most to them–creating great experiences for their customers–instead of infrastructure. Whether they’ve got one site, or 1,000.

We are looking for a Senior Director of Product Marketing to lead the successful launch of new products and services on both a strategic and operational level.

You will work closely with marketing specialists, as well as our rapidly expanding international sales organization, and our product and engineering organization, to plan and execute the successful launch and growth of our product initiatives.

You’ll also drive the growth of existing product lines through enablement of our sales team, and collaboration with our product managers to understand competitors, market opportunities, and gaps in our own products.

As the ideal candidate you will be able to balance both strategic leadership through influence as well as direct execution of your own work to move initiatives forward on a day to day basis.

Responsibilities:

Product and feature launch

Development of product and feature launch plans, with clear and measurable objectives

Execution of product and feature launches, driving a matrixed team to successful product adoption and revenue growth

Reporting to executive and product leadership on launch progress

Ownership of sales enablement strategy and execution

Accountability for launch materials, co-developed with product management, design, and content teams

Development of selling tools and resources, with Design and Content teams, including competitive positioning documents (e.g. “battle cards”), calculators, messaging, etc.

Close collaboration with sales team and leadership to refine process, tools, and communication based on shared goals

Training of sales team on product features and benefits, positioning, and competition

Compilation and analysis of competitive intelligence

Customer advocacy to influence product roadmap decision making

Market sizing and analysis

Product growth

Creation and evolution of source material for product/feature/solution sections of the Platform.sh Web site

Win/loss analysis, in cooperation with our product and sales leaders

Data-driven recommendations for digital marketing programs and campaigns based on product, market, and competitive positioning

Requirements:

8+ years of product marketing experience with a focus on B2B software

Exceptional written and verbal communication skills

Experience leading data-driven decision making in marketing and sales organizations

Experience leading software product launches and product lifecycle management

Experience in enterprise cloud software, hosting, or developer-focused software

Experience with Google Analytics, Marketo, Salesforce

Experience working within a global, multicultural team, and serving customers in diverse markets

This is a remote position, reporting to the VP of Marketing. Travel of up to 20% may be required.

Platform.sh is an Equal Opportunity Employer.

About Platform.sh

Platform.sh is an idea-to-cloud application platform that simplifies cloud infrastructures.

We give developers the tools they need to experiment, innovate, get rapid feedback and deliver better-quality features with speed and confidence thanks to our unique rapid cloning technology.

Platform.sh serves thousands of customers worldwide including The Financial Times, Gap, Magento Commerce, Orange, Hachette, Ikea, Stanford University, Harvard University and The British Council.

We want people who are passionate, open, multicultural, friendly, humble and smart to join us and help this fast-growing, award-winning company to revolutionize the tech industry.

What is your salary expectation [include currency]?  *

Keywords: Platform.sh, Orange , Senior Director, Product Marketing, Other , Orange, California

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