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Digital Marketing Specialist

Company: Krypt
Location: Orange
Posted on: May 3, 2021

Job Description:

VPLS is seeking an experienced digital marketer to join our team. The Digital Marketing Specialist will join a nimble and growing marketing team that oversees multiple active campaigns. Under the supervision of the Marketing Manager, the Digital Marketing Specialist leads the development and implementation of SEO and SEM strategies for VPLS's various business units. In this role, you will be responsible for paid and organic digital campaigns that focus on search position, conversions, brand awareness, and audience growth. The ideal candidate will be a strategic thinker who also can also act as an individual contributor in a fast-moving team environment.Responsibilities:Develop, manage, and execute all keyword and contextual search strategiesManage PPC campaigns, with a focus on executing bid strategies that maximize ROIDevelop and maintain an SEO roadmap, with guidance from the Marketing ManagerTakes the lead on the tactical work for all SEO and SEM campaignsPlan, execute, and measure experiments and conversion testsCollaborates with Marketing team members to create and design campaign assets, from search ad copy to display banners and landing pagesWorks with Marketing Manager to leverage SEO findings to identify gaps in and improve content marketing effortsPerform daily operations of accounts and campaigns, including keyword research, optimizations (bids, landing page, quality score, etc), and refinementTrack, report, and analyze relevant KPIs for SEO and SEM channelsManage SEO and SEM campaign budgets and forecastsKeep updated on SEO strategies to stay within search engine guidelinesEducation and Experience Requirements:Minimum 5+ years of experience in digital marketing or advertising, preferably in B2B spaceBachelor's in Marketing or related discipline, or equivalent in work experienceAdvanced proficiency with technical, on-page, and off-page SEOProficiency with PPC platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads)Diverse and robust understanding of SEO and SEM tools, such as Google Analytics, Search Console, SEMRush, SEOMoz, Ahrefs, and moreTechnical SEO expertise including understanding of HTML, CSS, or other programming languages a plusStrong analytical skills and data-driven thinkingOutstanding work ethic, with an ability to adapt to and prioritize multiple initiativesLocation:This position will be working remotely as VPLS has transitioned to remote work for all employees during the COVID-19 pandemic. The position will report to a manager based out of the Orange, CA office.SDL2017

Keywords: Krypt, Orange , Digital Marketing Specialist, Other , Orange, California

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