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Digital Marketing Specialist

Company: Jobleads
Location: Orange
Posted on: May 3, 2021

Job Description:

VPLS is seeking an experienced digital marketer to join our team. The Digital Marketing Specialist will join a nimble and growing marketing team that oversees multiple active campaigns. Under the supervision of the Marketing Manager, the Digital Marketing Specialist leads the development and implementation of SEO and SEM strategies for VPLS's various business units. In this role, you will be responsible for paid and organic digital campaigns that focus on search position, conversions, brand awareness, and audience growth. The ideal candidate will be a strategic thinker who also can also act as an individual contributor in a fast-moving team environment. Responsibilities: Develop, manage, and execute all keyword and contextual search strategies Manage PPC campaigns, with a focus on executing bid strategies that maximize ROI Develop and maintain an SEO roadmap, with guidance from the Marketing Manager Takes the lead on the tactical work for all SEO and SEM campaigns Plan, execute, and measure experiments and conversion tests Collaborates with Marketing team members to create and design campaign assets, from search ad copy to display banners and landing pages Works with Marketing Manager to leverage SEO findings to identify gaps in and improve content marketing efforts Perform daily operations of accounts and campaigns, including keyword research, optimizations (bids, landing page, quality score, etc), and refinement Track, report, and analyze relevant KPIs for SEO and SEM channels Manage SEO and SEM campaign budgets and forecasts Keep updated on SEO strategies to stay within search engine guidelines Education and Experience Requirements: Minimum 5+ years of experience in digital marketing or advertising, preferably in B2B space Bachelor's in Marketing or related discipline, or equivalent in work experience Advanced proficiency with technical, on-page, and off-page SEO Proficiency with PPC platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads) Diverse and robust understanding of SEO and SEM tools, such as Google Analytics, Search Console, SEMRush, SEOMoz, Ahrefs, and more Technical SEO expertise including understanding of HTML, CSS, or other programming languages a plus Strong analytical skills and data-driven thinking Outstanding work ethic, with an ability to adapt to and prioritize multiple initiatives Location: This position will be working remotely as VPLS has transitioned to remote work for all employees during the COVID-19 pandemic. The position will report to a manager based out of the Orange, CA office.

Keywords: Jobleads, Orange , Digital Marketing Specialist, Other , Orange, California

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